7. Amplify Your Message
Messaging is everywhere, from the coffee shop tip jar to highway billboards, from the stories featured on the front page and the evening news to our social media feeds. But not every message format is created equally: a bus advertisement is unlikely to be taken as seriously as a well-worded editorial, a single tweet less effective than a cross-platform social media push. Now that you’ve brought together short-term rental owners/hosts and other stakeholders, carefully crafted your arguments and made strategic connections with policymakers its time to turn up the volume and be heard.